CHLOSER
Product and packaging design developed for Chloser, translating the brand's connection to nature into a refined and cohesive collection of cosmetic applications.
Category:
BRANDING, PRODUCT DESIGN
Author:
FLOW AGENCY
Location:
GUIMARÃES, PORTUGAL
Date:
CLOSER TO NATURE
Chloser is a cosmetics brand built around a close relationship between beauty, wellbeing and nature. Flow Agency developed a series of product and packaging applications for the brand, including cosmetic packaging, shampoo and mask concepts, creating a consistent visual language across different formats. The project focused on translating Chloser's natural positioning into a refined product experience, where simplicity, materiality and visual coherence work together to strengthen the identity of the brand.
BEAUTY IN ITS NATURAL FORM
The creative direction was inspired by the balance between nature and contemporary beauty. Soft tones, botanical references and a minimal visual approach were combined to create a calm and elegant aesthetic, allowing the products to communicate purity and care without becoming visually excessive. Every application was conceived as part of the same visual universe, creating a recognisable relationship between the brand, its products and the natural philosophy behind Chloser
