LAST CALL
Brand identity and visual communication developed for Last Call 2025, transforming one of Portugal's established New Year's Eve events into a distinctive and cohesive visual experience.
Category:
BRANDING, DESIGN & COMMUNICATION
Author:
FLOW AGENCY
Location:
PORTO, PORTUGAL
Date:
THE FINAL CALL OF THE YEAR
Last Call is a New Year's Eve event created around one defining moment: the transition from one year into the next.
A MOMENT BETWEEN TWO YEARS
The creative direction was inspired by the idea behind the name itself — the last call before one chapter ends and another begins. Rather than relying on the conventional visual codes associated with New Year's Eve, the identity was approached through a cleaner and more contemporary language, combining refined typography, restrained compositions and a carefully controlled visual system. The result positioned Last Call as a sophisticated celebration built around anticipation, transition and the significance of one final night.
ONE LAST CALL. ONE NEW BEGINNING
A visual identity created to define the final celebration of the year and the beginning of what comes next.
