TAPADA RÉVEILLON
A complete visual identity and communication system created for Réveillon da Tapada.
Category:
BRANDING & COMMUNICATION
Author:
FLOW AGENCY
Location:
PORTO, PORTUGAL
Date:
An immersive New Year’s Eve experience, where nature, heritage and contemporary sophistication come together.
Réveillon da Tapada is a new concept presented by Casa Yäla, created within a historic former hotel on the banks of the Douro River. Flow Agency Studio developed the project’s complete visual identity and communication, shaping a distinctive universe inspired by the surrounding landscape, the heritage of the venue and the organic elegance of the experience. From the logo and custom lettering to the color palette, graphic language and social media communication, every element was designed to establish a coherent and memorable identity across all touchpoints.
AN IDENTITY SHAPED BY NATURE.
The visual identity draws inspiration from the colors, textures and quiet atmosphere of the natural landscape surrounding Tapada. Deep browns, muted greens and warm golden tones form an earthy color palette, while organic textures and expressive typography introduce a sense of authenticity and timelessness. Every detail was designed to communicate the project’s bohemian yet premium character, creating a visual language that feels immersive, refined and deeply connected to its setting.
A DISTINCTIVE MARK FOR A DISTINCTIVE EXPERIENCE.
The identity combines a symbolic mark with custom lettering developed exclusively for Réveillon da Tapada. Its organic construction reflects the movement and irregularity found in nature, while its refined proportions introduce the elegance required by the concept. Together, these elements form a recognisable and versatile signature designed to work across digital communication, printed materials and physical applications.
