TAAL ESPOSENDE
A complete brand identity created for TAAL Esposende, inspired by the horizon, the river and the warm tones of one of the city’s most iconic sunsets.
Category:
BRANDING & VISUAL IDENTITY
Author:
FLOW AGENCY
Location:
ESPOSENDE, PORTUGAL
Date:
A VISUAL IDENTITY SHAPED BY THE PLACE IT BELONGS TO
TAAL is a social club in Esposende created around food, drinks, music and the ritual of watching the sun set over the river. Flow Agency Studio developed a complete brand universe inspired by the character of this setting. From the landscape and atmosphere to the social energy of the space, every element was translated into a warm, expressive and distinctive visual identity.
WHERE THE HORIZON MEETS THE SUN.
The TAAL symbol was created from the meeting of two defining elements: the horizon visible from the venue and the iconic sunset of Esposende. These references were transformed into a simple and recognisable mark that represents both the location and the experience. Combined with a bold typographic signature, the result is a logo with a relaxed character and a strong connection to its surroundings.
A WARM AND EXPRESSIVE VISUAL LANGUAGE.
The visual identity combines warm Mediterranean tones, organic textures, bold typography and custom illustrations inspired by food, cocktails, music and the sun. Deep orange, soft cream and natural green create a palette that reflects the changing light throughout the day, from sunlit afternoons to the warmer atmosphere of the evening. Every element was designed to express TAAL’s social, relaxed and energetic personality.
