UPS OFIR 2025
The rebirth of an icon. A new visual identity and communication system developed for UPS Ofir, bringing one of Portugal's most emblematic nightlife venues into a new era.
Category:
BRANDING, DESIGN & COMMUNICATION
Author:
FLOW AGENCY
Location:
ESPOSENDE, PORTUGAL
Date:
THE REBIRTH OF AN ICON
UPS Ofir marked the return of one of Portugal's most iconic nightlife destinations, reborn in the legendary space formerly known as Pacha Ofir.
A NEW ERA OF NIGHTLIFE
The creative direction was built around the idea of transformation: preserving the energy and cultural significance of the space while giving it an entirely new visual expression.
BRAND EXPERIENCE BEYOND THE SCREEN
The UPS Ofir identity was designed to exist beyond digital communication. A complete collection of branded and printed materials brought the visual system into the physical experience of the venue.
